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What would it look like if your fb newsfeed was actually happening? I'm a bit late to the oculus/fb love boat discussion, but I mean, I think that would be interesting. Like the gathering in between all the stuff you go virtually do with your friends.
What I also mean is, there's something about virtual reality that's kind of scary. I can jump into a world and do anything. Virtual reality becomes another way to live out ourselves, and express who we are. With VR you can see through the perspective of another person. Not only through games designed by AAA studios, but indie stuff where you can literally see the perspective of another person.
I feel like an fb newsfeed gathering spot where you basically started before you play a game (you could appear offline) would act as a way of grounding you in some kind of reality before shooting you off into another world. Cause this thing is pretty realistic. I've tried it on a simple game, but that was an early prototype; it was amazing though.